Performance Marketing & AI Creative Strategist
Malik Farhat
Performance
Marketer
I help CPG and e-commerce brands scale profitably — blending Amazon DSP, Meta, TikTok, YouTube, and AI-generated creative into campaigns that move revenue, not just metrics.
Core Capabilities
About
Where Creative Meets
Performance
I don't just run ads — I architect growth systems. Every campaign starts with a question: what's the fastest path to profitable scale?
I've managed multi-six-figure budgets across Amazon DSP, Meta, TikTok, YouTube, CTV, and OOH — always with an owner's mindset. Every dollar gets scrutinized.
I sit at the intersection of left-brain analytics and right-brain creative. I can build your attribution model in the morning and direct an AI-generated video concept in the afternoon.
Data-Driven Decisions
A/B testing, incrementality studies, and multi-touch attribution — I let the numbers kill bad ideas fast so budgets compound on winners.
Creative That Sells
AI video production, UGC briefs, performance storyboarding — creative built to convert, not just look good in a portfolio.
Owner's Perspective
I manage budgets like it's my own money. I speak revenue, margin, and risk — not impressions and vanity metrics.
Featured Work
Campaigns That Moved
the Needle
Selected projects blending sharp creative with measurable performance outcomes.
National CPG Brand — Streaming TV Launch
Led a Streaming TV campaign for a national CPG brand, directing AI-generated video assets across CTV networks and managing daily optimization to drive brand awareness and new customer acquisition.
96% Video Completion Rate
Health & Wellness Brand — Amazon DSP Campaign
Designed and executed an Amazon DSP campaign for a health and wellness CPG brand, layering audience segments with custom creative to prove incremental awareness and purchase intent gains beyond organic baseline.
+20% New-To-Brand Sales Lift
Full-Funnel E-Commerce Growth Engine
Built a multi-channel acquisition and retention engine for a DTC brand, combining prospecting on Meta and YouTube with retargeting on Google, driving profitable growth across a 90-day sprint.
50% CPL Reduction
Times Square & CTV Campaign
Directed AI-generated video creative deployed across Streaming TV networks and a Times Square billboard placement, achieving national brand visibility for a CPG brand at a fraction of traditional production cost.
Creative Gallery
Big Canvas,
Bigger Impact
Billboards, streaming TV spots, and AI-generated concepts — creative that commands attention at scale.
Led creative strategy for national OOH campaign across 12 markets.
NYC Billboard
OOH · NYC
Directed creative concept and produced final assets for streaming platforms.
CTV Commercial — RTD All Cans
Streaming TV · DSP
Produced AI-generated video creative for Amazon streaming TV placements.
AI Video — Streaming TV
Streaming TV · Amazon
Skills & Expertise
What I Bring
to the Table
Growth Strategy & Planning
- Media planning & budget allocation
- Funnel architecture & customer journey mapping
- Market analysis & competitive positioning
Paid Media Execution
- Amazon DSP & Sponsored Products
- Meta/Facebook & Instagram Ads
- TikTok, YouTube & Google Ads
Creative & AI Production
- AI video concepting & direction
- Performance creative frameworks
- UGC & creator brief development
Analytics & Optimization
- GA4, attribution & incrementality testing
- Dashboarding & cohort analysis
- A/B testing & statistical rigor
CPG & E-Commerce Focus
- Retail media & marketplace strategy
- Pricing & promo strategy support
- Merchandising & brand alignment
Budget Scope
Managed and optimized multi-six-figure annual ad budgets across CPG, e-commerce, and B2B brands.
Synergy CHC
Performance Marketing Specialist · Current
RE/MAX
Marketing & Paid Media · Previous
Kingfisher Ads
Media Buyer, Meta Ads · Previous
Always Learning
Staying Ahead
of the Curve
The best campaigns are built on the newest insights. I constantly experiment with emerging ad formats, AI creative tools, and measurement methodologies — because what worked last quarter is already becoming the baseline.
Contact
Let's Work
Together
Whether you need a performance marketer for a full-time role, contract work, or a strategic consultation — let's talk.
LinkedIn